If you're new to Facebook or have never been a fan of the site, then you've probably never heard of Facebook Chatbot. The bot was recently introduced after Facebook employees were reportedly upset with the lack of interaction users had with the site. So, what is this new feature that everyone is talking about? Allow me to explain.
Basically, a Messenger Bot is an artificially intelligent system that can instantly respond to consumer queries sent to the company via direct message, as seen in their recent commercial. This campaign sequence was first released in Facebook's third-quarter of 2021 and it has yet to be widely deployed. Bots, as seen in the commercial, are pretty much like humans, except they are not really people, they are artificial computers. To ensure accuracy when answering queries made by customers, Messenger Bots take a pre-determined number of actions, place them in a series, and then follow up for customers as per the preset campaign sequence.
To achieve high levels of automation, Messenger Bot follows a systematic pattern of operation. It begins by detecting a user's profile information. Based on this information, it then enters a user's account. Upon locating a relevant profile, it checks the user's contacts and searches history to see if any posts on their friends' walls are related to their current requests. If so, it takes the post into account and starts replying to the user.
However, Messenger Bot is not like other automated bots such as Facebook's Polls or Google Alerts. Its monitoring method is different because it is meant for a customer entry point. When a customer enters his/her information, the Bot sends out a pre-determined set of actions to complete. However, since it is an automated bot, the requests go live to a team of customer support agents to be executed as needed.
The primary function of Messenger Bot is to automatically send live messages to its active users. However, it does so without broadcasting the message to every logged-in user on all the platforms it is used on (Messenger Bot uses multiple internal channels). So, when someone logs in on a platform, only active users will see a broadcasted message. This works best for platforms that have fewer active users, or users that are individually logged in. For example, a social networking platform would not work well with a bot that sends broadcasted messages to 1000 different devices. It would be very frustrating to receive a broadcast message from a friend while your phone is off.
One problem that users often run into is duplicate content. When creating articles or content material for websites or blogs, many times it is not easy to come up with fresh content. In addition, automated bots can easily get the same article or post multiple times, taking precious time to write something new or unique. To remedy this situation, some marketers create "bot stores" where users can upload original content they have written themselves. These bots store the material on the user's behalf and can be accessed by the Bot Store owner or subscriber.
Marketing experts are quick to point out that automated software like Messenger Bot can also create more work for customer care professionals. Many customers want personalized customer service experiences that require phone support after a product is purchased. While having the ability to simply contact a customer after the sale is completed may seem like a wonderful feature, marketers have found that some automated Bots can be difficult to reach. With the assistance of the Bot Store owner or subscriber, these phones are programmed to ring only to voice mail, leaving the customer with a message about how the order was received. While having someone do this for you may seem like a time-consuming task for customer support agents, you can prevent these problems by purchasing a Messenger Bot.
Because Messenger Bots are programmed to be friendly and approachable, they appeal to the demographic that prefers personalization over a uniform website chat window. Bot owners can ensure that all Facebook Chatbot messages are friendly and entertaining by choosing different voices and text formats. In addition to maintaining a dialogue between the Bot and customer, marketers should take care to keep the Bot's disposition consistent. This will ensure that the Bot receives positive user feedback, and the customer has the information they expect when logging in to the website. The Bot does not need to be hosted on the company's servers, making it easy to manage even if a large team is managing the website. For smaller businesses with limited staff, a Messenger Bot can still be a cost-effective customer entry point.