What Is a Digital Marketing Strategy?

A digital marketing strategy is a plan that helps your organization attain specific goals through carefully selected marketing channels such as paid, earned, and owned media. Running a digital marketing campaign without a strategy in place is much like exploring a new city without a GPS – you are likely to take many wrong turns resulting in both frustration and an unnecessarily long route to get where you want to go. 

The same goes for digital marketing, a marketing plan is necessary for increased efficiency. Hence, for the most effective business plan, you need to hire a digital strategist in Brisbane.

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A digital marketing strategy involves an assessment of specific goals that are achievable through online channels. In an era when many consumers transact business on their mobile devices, a well-executed digital marketing strategy can be crucial to organizational success.

Marketing strategy involves identifying goals, and marketing tactics to represent the specific steps or actions needed to achieve those goals. In the process of creating a marketing strategy, it is necessary to create tactics as well to delineate the plan and the timelines. Otherwise, it may be difficult — if not impossible — to properly execute a marketing strategy and achieve marketing goals.

Digital marketing campaigns are also vital to evaluate in this discussion. These digital campaigns involve the execution of marketing strategies across all of an organization’s digital channels. The marketing tactics used to execute these campaigns often vary by channel, audience, and other factors. But an effective digital marketing campaign will reflect a substantially similar message across multiple channels.