Without a doubt, hiring an SEO company is important. This guide explains why you should hire an SEO company to handle your digital marketing efforts and the questions you should ask when evaluating potential candidates.
One of the most appealing benefits of hiring an SEO company is that they work hard and do everything they can to get your website ranked number one on major search engines. However, this is not the only positive outcome you can expect to receive when working with a professional SEO company.
Hiring an SEO Company is something both businesses and individuals can benefit from. With the right help, you can improve your site to get more traffic and conversions. Whether you are trying to boost your local business or an online store, the number of visitors will increase when you hire a company for SEO services.
The success of your business depends on how quickly you can drive relevant traffic to your website, which in turn will increase your sales. With so many SEO companies out there it can be overwhelming as to who is good and who you should hire.
The 3 Golden Rules of SEO & Why Hiring an SEO Company is Important
1. Keywords Ranking Matters
The first golden rule of SEO is that keywords ranking matters. Google has 100 billion searches per month and almost two million websites compete for those results. You need to find out what people are searching for and make sure your site appears in front of them when they're ready to buy. That's where keyword research comes in — learning what people are searching for so you can use those words on your website and try to rank higher than your competitors when those searches come up on results pages.
2. Landing Page Optimization Matters
Your landing page is the first thing that potential customers see when they click on your website. This is your chance to make a good first impression and convince them that you have exactly what they’re looking for.
A good landing page not only helps you convert visitors into leads, it can also improve your SEO rankings. When Google’s algorithm crawls your site, it looks at everything from the content on your site to the design of your images to determine how relevant it is to a particular search term. If Google detects that the content on your landing page is highly relevant to the search query, it will rank you higher in its results.
If you have an eCommerce store, then optimizing your product pages is just as important as optimizing your home page and category pages. This will help increase conversions and drive more traffic to those pages.
3. Social Media Optimization Matters
The third step in any SEO campaign is social media optimization. This means that your business needs to have a presence on all major social media platforms like Facebook and Twitter. Once you have established a good amount of followers on these platforms, it's time to start using them to promote your business and drive traffic back to your website. This can be done through posts, tweets, and other forms of content such as images or videos. The key here is to create engaging content that people want to share with their network.